Pre-activities
- Reading and note taking in online diary:
- Chapter 1: What Is a Start-up? | The Start-up Playbook, 2nd Edition (oreilly.com)
Learning objectives:
- What is marketing?'
- What is the marketing process?
- Tools to understand the market
- PESTELE
- Competitive SWOT
- Identifying competition
- Where to position yourself in comparison to your competition
Post-activities:
- Reading and note taking in online diary:
- Business Marketing: Understand What Customers Value
What is marketing?'
ReplyDeleteMarketing consist of the 7 Ps
DeleteMarketing is the process of getting potential clients or customers interested in your products and services. The key word in this definition is "process." Marketing involves researching, promoting, selling, and distributing your products or services.
Deletean action taken to bring attention to a business' offerings
Delete“ The management process responsible for
Deleteidentifying, anticipating and satisfying customer
requirements profitably.”
What is the marketing concept and relationship-building?
DeleteMarketing is the process of getting the right goods or services or ideas to the right people at the right place, time, and price, using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods, services, or ideas. This concept is referred to as the “right” principle and is the basis of all marketing strategy. We can say that marketing is finding out the needs and wants of potential buyers (whether organizations or consumers) and then providing goods and services that meet or exceed the expectations of those buyers. Marketing is about creating exchanges. An exchange takes place when two parties give something of value to each other to satisfy their respective needs or wants. In a typical exchange, a consumer trades money for a good or service. In some exchanges, nonmonetary things are exchanged, such as when a person who volunteers for the company charity receives a T-shirt in exchange for time spent. One common misconception is that some people see no difference between marketing and sales. They are two different things that are both part of a company’s strategy. Sales incorporates actually selling the company’s products or service to its customers, while marketing is the process of communicating the value of a product or service to customers so that the product or service sells.
Common examples of marketing at work include television commercials, billboards on the side of the road, and magazine advertisements. But not all businesses approach the need to market their goods and services the same way.4 Sept 2022
Delete“ The management process responsible for
ReplyDeleteidentifying, anticipating and satisfying customer
requirements profitably.”
What is marketing? 'the activity or business of promoting and selling products or services, including market research and advertising
ReplyDeleteWhat is marketing?' .
ReplyDeleteMarketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales
DeleteMarketing refers to activities a company undertakes to promote the buying or selling of a product or service.
ReplyDeleteMarketing is a business term that experts have defined in dozens of different ways. In fact, even at company level people may perceive the term differently. Basically, it is a management process through which products and services move from concept to the customer. It includes identification of a product, determining demand, deciding on its price, and selecting distribution channels. It also includes developing and implementing a promotional strategy incorporating both outbound
ReplyDeleteWhat Is Marketing? Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
ReplyDelete