| Pre (on-demand learning – available to all students on Moodle) | Live (live learning – face-to-face on campus) | Post (on-demand learning – available to all students on Moodle) | ||||||
Week | Topic | Learning resource | Hrs. | Face-to-face | Online | Hrs. | Learning | Hrs. | |
0 25/09/23 | Overview | Sets (Guided & Independent Learning activities) |
| Sessions on campus | Session |
| Resource sets (Guided & Independent Learning activities) |
| |
1 30/09/23 |
Module orientation |
Access Moodle page and get aquatinted with page.
Read handbook and Assessments briefs | 30 mins | Welcome and module overview. Menti-meter Poll Assignments briefs unpacking Group’s formation | N/A | 3 | Create a group on social media with all members (ex: any other platform you prefer).
Get to know your team members.
Set up personal linked-in Account. | 1 | |
2 07/10/23 | What is an entrepreneurship and Who is the Entrepreneur? And how businesses get started? | Independent Research Brainstorming potential business ideas individually. | 30 mins |
Session overview and class discussion. Brainstorm potential ideas in teams. | Charity selection & voting. | 2.5
0.5 | Reading and Note taking in online diary.
Personality trait differences across types of entrepreneurs: Springer Link.
| 1 | |
3 14/10/23 |
| Reading and note taking in online diary Chapter 1: What Is a Startup? | The Startup Playbook, 2nd Edition (oreilly.com) | 45 mins |
Seminar and class discussion. Brainstorm final idea and obtain approval from tutor | Enterprise Clinic: Ideation troubleshoot | 2 1 | Reading and note taking in online diary Business Marketing: Understand What Customers Value (hbr.org) | 45 mins | |
4 21/10/23 |
Identifying Your Customer | Reading and note taking in online diary | 30 mins | Seminar and class discussion | N/A | 3 | Team meeting – start developing a structure for your business report assignment | 1 | |
5 28/10/23 | Conducting a Market Research | LinkedIn course Customer Experience: Journey Mapping (linkedin.com) | 50 mins | Seminar and class discussion | N/A | 3 | Team meeting - setting-up & launching online survey | 1.5 | |
6 04/11/23 | Branding your idea/ Brand Identity | Analyzing Survey Data as a team | 2 Hrs. | Seminar and class discussion | N/A | 3 | Team meeting - finalizing the brand identity for your business | 1 | |
7 11/11/23 |
Marketing, Sales & Social-Media | Social Media Marketing Trends LinkedIn course | 55 mins | Seminar and class discussion |
| 2
1 |
Team meeting - launching your online presence | 1 | |
8 18/11/23 | Pitch Delivery & Poster Design Workshop | LinkedIn course Introducing the foundations of layout and composition | 2 Hrs. | Workshop | 3 | Team meeting to design poster | 1.5 Hrs. | ||
9 25/11/23 |
Assessment support | Linked-in course on the art of pitch Making a powerful first impression (linkedin.com) | 38 mins | Q&A session | Enterprise Clinic: Pre- exhibition support | 2
1 | Team meeting - preparing for exhibition | 2.5 | |
10 02/12/23 | Live exhibition event (on campus selling fair) | Prepare marketing material, props and products for selling. | 2.5 Hrs. | Marketplace live | N/A | 3 | Team meeting - Post event reflections | 30 mins | |
11 09/12/23 | Poster & Pitch Delivery | Finalized poster and submit on Turnitin | 2 Hrs. | Live Pitch Presentation | 3 | Team meeting - Post pitch reflections | 15 mins | ||
In this module, you'll examine the modern business environment and how start-up businesses grow as technology advances. Look at sustainability and the opportunities or limitations small businesses face. Get an overview of how businesses use social media and communications technology to reach an audience. Develop your own business and marketing plans and concepts in lectures, workshops, coursework and group work. LTU-SBFM-L323-C (Saturday's)
Saturday's Group - Module's: SOW: (Scheme of Work)
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