In this module, you'll examine the modern business environment and how start-up businesses grow as technology advances. Look at sustainability and the opportunities or limitations small businesses face. Get an overview of how businesses use social media and communications technology to reach an audience. Develop your own business and marketing plans and concepts in lectures, workshops, coursework and group work. LTU-SBFM-L323-C (Saturday's)
W.0: Overview.
W.1: Module Introduction.
W.2: What is entrepreneurship and who is the entrepreneur?
W.3: Understanding the Market.
W.4: Identifying Your Customer.
W.5: Conducting a Market Research.
W.6: Branding.
W.7: Marketing, Sales & Social-Media.
W.8: Pitch Delivery & Poster Design. (Work-shop)
W.9: Assessment support and Q & A.
W.10: Live Trade Show (on campus selling fair).
W.11: Finalized poster and submit on Turn-it-in (UK).
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